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About BrandCents: Helping Brands Fly

Post by: Alex Deakin in About BrandCents
"BrandCents is a specialist consultancy. We love helping small & medium sized businesses scale & succeed", says Alex Deakin, principal consultant & founder. Specialising in multi-site retail, primarily food & hospitality, BrandCents has worked with a long list of brands from Zambrero in its infancy - now a 200 store…
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18 Oct 2019
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Spotlight on Franchise Marketing Funds – The Parliamentary Inquiry

Post by: Alex Deakin in Franchise Marketing Funds
In March 2018, the Australian Senate referred an inquiry into the operation and effectiveness of the Franchising Code of Conduct to the Parliamentary Joint Committee on Corporations and Financial Services. This parliamentary inquiry published their report in March 2019, titled “Fairness in Franchising”... Thirty one percent of those who submitted…
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13 Sep 2019
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10 things to know about franchise marketing funds

Post by: Alex Deakin in Franchise Marketing Funds
Are you wrestling over costs or just wondering how a Franchise marketing fund should work? Whether you are a Franchisor, Operator or Franchisee everyone should be in agreement over the Marketing Fund. Good marketing increases the value of the brand reputation, this is what customers are prepared to pay for…
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09 Sep 2019
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