Franchise Marketing FundsTools, tips tricks & benchmarks for running successful Franchise Marketing Funds
Abuse of franchise marketing funds was cited in over 30% of confidential submissions in the investigation into fairness in franchising.
The biggest culprits were:
- inequality of contributions
- misuse of funds
- poor budget management
- inadequate & tardy reporting.
Read more about the Royal Commission’s findings, the likely changes which will become required by law and where the process is up to.
Too many loop holes & inconsistencies exist in the Franchising Code
However, we should all be doing ‘the right thing’! What is that? Simple stuff like
- collecting funds properly
- carefully tracking collections & expenditure
- aligning behind marketing goals
- fairly allocating the spend
- honestly sharing progress
We can help & advise on all of these. Check how well you are going below or get in touch & see how we can help.
Inspire Franchisee confidence in your transparency & equitable marketing plans.
READ BEST PRACTICE
TAKE THE FITNESS TEST
Franchise Marketing Fund Flight Check
Helping you align for take-off & growth
WHAT WE DO WITH YOU
With your permission, we talk to key members of your team & franchisee network to learn about your Franchise Marketing Fund in terms of:
- Expectation, perception & satisfaction
- Financial process, controls & reporting
- Marketing Planning & decision process
- Accountability & reporting
We’ll help you shape the agenda for your next Marketing Fund Meeting , assist in the meeting & follow up with feedback.
We work under strict confidentiality agreements, retaining only scores & classifications for our industry bench-marking.
Please note that this is intended to give advice on best practice & does not indemnify you from any malpractice. BrandCents Consultancy are not liable for actions taken by your business.
WHAT WE DO FOR YOU
Using mixed method research & our Franchise Marketing Management experience, we we create a scorecard & detailed coaching report to share with you:
WHAT IT COSTS & INCLUDES
Introductory trial price!
This is a unique and practical service which will add transparency, trust and value to your Franchise Marketing Fund relationships and practices.
|Meeting Preparation & Assistance|
|Debrief & Goal Setting|
|Excludes gst, travel & accommodation if required|