Strategy & Planning
“We mustn’t stop the business”
“We don’t have time to waste with documents & presentations”
“Its all up here in my head”
…said the best business leader, never.

The hardest transition to make is from “solo-preneur” to business leader – the hand-break is on when one person assign all tasks & handles all issues – even when attached to a mobile phone & laptop 24 hours a day!
The loudest message from SME employees: “I want to know what my job is.” Which translates to; define my role, give me boundaries, then trust me.
Sure its hard but the strongest results are achieved when we take time out to a clearly define & share strategy & destination, then empower the team to plan & own how they’ll get there. At BrandCents we love:
- Helping shape business strategy
- Business, Marketing & Brand Plans
- Annual Operating Plan (AOP) leadership
Set out the company roadmap & release the hand-break!
New Product Development
Where does your new product development process fall over? Tech developers have brought us “Agile”, the manufacturers “Lean” yet the ability to deliver new products still relies on mindset.
“identify the roadblocks in your product development process”
- How important is innovation to your brand?
- Have you embraced iteration or do you fear failure?
- Has everyone truly bought in?
Learn to identify the biggest roadblocks to delivering innovation: 10 Tips to avoid epic NPD fails & from project to process, let us know how can we help?
Insight for decisions
Clever use of customer experience checks, focused research & brand tracking are still cost effective & efficient for insights & benchmarking, until you have serious cloud & omnichannel routing capability.
Simple analysis of database yields segmentation & insights. Awesome IoT products are now available to enrich demographic & targeting data for your customers & those of your competitors!

Omnichannel - Multimedia
Every campaign has different objectives & parameters.
- Campaign Planning & Ecosystems
- Internal Communication & Sales Team Training
- Success Metrics and ROI