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Is your brand delivering great customer experience?

Post by: Alex Deakin in Brand Customer Experience
If you are staring at static NPS or the only thing driving your customer base is discounting; dive back into your brand & make sure it is delivering at every stage of the customer experience. WHAT IS BRAND CUSTOMER EXPERIENCE or BCX? We are all focused on creating & measuring…
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27 Nov 2019
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About BrandCents: Helping Brands Fly

Post by: Alex Deakin in About BrandCents
"BrandCents is a specialist consultancy. We love helping small & medium sized businesses scale & succeed", says Alex Deakin, principal consultant & founder. Specialising in multi-site retail, primarily food & hospitality, BrandCents has worked with a long list of brands from Zambrero in its infancy - now a 200 store…
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18 Oct 2019
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10 tips to avoid epic NPD fails

Post by: Alex Deakin in New Product Development
So, business is good & you have decided that innovation will build customer value, frequency, spend, market share, whatever. The upside will be great, just remember, that you are about to break an equilibrium in your business, so tread carefully. Its a team game You want to keep your foot…
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02 Oct 2019
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Spotlight on Franchise Marketing Funds – The Parliamentary Inquiry

Post by: Alex Deakin in Franchise Marketing Funds
In March 2018, the Australian Senate referred an inquiry into the operation and effectiveness of the Franchising Code of Conduct to the Parliamentary Joint Committee on Corporations and Financial Services. This parliamentary inquiry published their report in March 2019, titled “Fairness in Franchising”... Thirty one percent of those who submitted…
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13 Sep 2019
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10 things to know about franchise marketing funds

Post by: Alex Deakin in Franchise Marketing Funds
Are you wrestling over costs or just wondering how a Franchise marketing fund should work? Whether you are a Franchisor, Operator or Franchisee everyone should be in agreement over the Marketing Fund. Good marketing increases the value of the brand reputation, this is what customers are prepared to pay for…
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09 Sep 2019
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